RaftUp Buffalo National River Shirt Design

I don’t spend a lot of time in a boat, but in my first conversation with RaftUp, a boating community app from Little Rock, AR, I was told that “Raft Up” is a common phrase amongst boating enthusiasts. It’s a time that puts numerous boats in close range on a lake, a port, or even a river, and when it happens, it means it’s time to celebrate. It means you’re closer to friends on the water, or someone off your starboard side is out of beer.

The design is placed on the back, with the company logo on the front.

This kind of clean messaging with secondary branding is unusual. Most brands have a hard time not washing their consumers/users/patrons with their own kool-aid. For RaftUp, it’s easy to think this brand could go a long way in driving its own core belief which everyone with a boat shares:

“just have fun on the water, together.”