Nathan Hart Allen Studio Announces Name Change to Hart Studio

FOR IMMEDIATE RELEASE
May 22, 2026

FAYETTEVILLE, ARK. Nathan Hart Allen Studio has officially changed its name to Hart Studio, marking a new chapter for the brand, design, and web development studio founded by Nathan Hart Allen.

The name change reflects the studio’s growth from an independent creative practice into a more focused studio team serving businesses through brand creation, rebrands, custom websites, Shopify ecommerce, and digital systems built with strong creative direction.

“This is not just a shorter name,” said Nathan Hart Allen, founder of Hart Studio. “It represents where the studio has been headed for a while. We have grown beyond the old freelance model into a tighter, more capable team with deeper design and development expertise. Hart Studio gives us a name that feels clearer, stronger, and more aligned with the work we are doing now.”

Founded in 2018, the studio began as Nathan Hart Allen’s independent design practice and has since evolved into a specialized creative partner for businesses that need sharper branding, better websites, and more cohesive digital experiences. The studio’s work is built around a simple belief: brands are stronger when creative thinking and technical execution are not separated.

Hart Studio will continue to focus on the areas where it creates the most value, including identity systems, brand strategy, website design, custom WordPress development, Shopify ecommerce, packaging, illustration, icon systems, and key brand assets. The studio also works with trusted outside partners when a project calls for specialized photography, video, or expanded production support.

“Our focus is not to do everything,” Allen said. “It is to do the right things extremely well. We care about the meaning behind a brand, how it shows up, how it works online, and whether the final product actually supports the business. That has always been the work. Hart Studio simply gives it a better name.”

The studio’s new website and brand presence will use the Hart Studio name moving forward. Existing clients will experience no change in ownership, service, or active project continuity.

For more information, visit madebyhart.com.

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