The Walton MBA Program at the University of Arkansas was ranked “11th Best ROI” by the The Wall Street Journal in 2022. Walton MBA marketing brought a few challenges to me as part of a wider attempt to tighten up the social media presence and overall brand of the Walton MBA as it related to the U of A brand standards.
- Brand Facelift
- Press Release Assets
- Swag / Event Material
- Nathan Hart Allen
Ranking Press Releases
As a helper for new announcements about the national ranking of the school, I was asked to create graphics with unique illustrations that felt original to the University of Arkansas.
Social Posts
Many of these assets were distributed as posts and even more through earned media.
Swag + Print Collateral
The work gained some traction as a wonderful mark of success for the MBA program and for the U of A as a whole. The program asked for print assets like coasters with networking links and stickers to be produced, all originating from the initial illustration of Old Main on campus.
Email Assets
As a final brand staple, the MBA program needed assets for headings and some color standards set for internal emails. These illustrations took on more of a realistic style and focused on the area of campus where MBA students most spent their time.
