FlexxLine creates athletic support products designed to help active people move better, recover faster, and stay in the game. Built around comfort, performance, and pain relief, their product line spans arm, leg, and back support, with sport-specific applications across tennis, golf, basketball, running, football, soccer, and more. We partnered with FlexxLine to reposition the brand from a promising recovery product into a more expansive sports performance platform. Our work began with brand assets and product photography, then grew into a full packaging redesign, lifestyle photo direction, Shopify redesign, paid advertising, and ecommerce marketing strategy.
- Brand Assets
- Product Photography
- Lifestyle Photography
- Packaging Redesign
- Shopify Redesign
- Ad Creative
- Email Campaigns
- Nathan Hart Allen
Ad Direction, Photo & Creative
Early traction had centered heavily around tennis, but we saw a larger opportunity: FlexxLine could speak to athletes across multiple sports, ages, and injury-recovery needs. We designed photo shoots around that broader ambition, capturing product use across key demographics and athletic verticals, with a particular focus on basketball and tennis. Those assets became the foundation for a bold creative campaign around recovery, resilience, and getting back to play.
Ecomm with Shopify
From there, we translated the new brand direction across the full ecommerce experience. We redesigned the Shopify site to lead with stronger lifestyle storytelling, clearer product positioning, and a more sales-focused creative system. We also developed and managed Google and Meta ad campaigns, along with detailed email flows and drip campaigns targeted to niche interest groups, helping FlexxLine turn a sharper brand story into a more complete growth engine.
