Rogers-O’Brien Construction (R-O) needed a clearer, more cohesive way to express who they are, both through their public website and through a major internal rollout of their vision and values. Hart Studio helped guide the strategy, creative direction, and execution behind that effort, translating big organizational ideas into practical brand systems, digital experiences, and rollout materials. The work included shaping messaging and visual hierarchy, extending the RO brand into icons, environmental graphics, internal communications, swag concepts, and web components, and helping their team make confident decisions through each round of review. The result was a more flexible and consistent creative system that gave RO the tools to tell its story with greater clarity, polish, and momentum.
- Vision, Values, and 2030 Vision Rollout
- Brand Extension and Internal Communications
- Creative Assets, Icons, and Environmental Graphics
- Website Strategy and User Experience
- Custom WordPress Design and Development
- Content Migration and CMS Operations
- Infrastructure, Hosting, and Integrations
- Training and Launch Support
- Nathan Hart Allen
2030 Vision & Values Development
We developed the visual presentation of Rogers-O’Brien’s 2030 Vision & Values by creating a behavior-driven icon system for each core value, supported by a flexible RO-branded visual language for presentations, rollout materials, office graphics, job site signage, and swag. The icons became a key part of the system, helping each value feel more concrete, memorable, and tied to real actions, from protecting life and well-being to working stronger together, owning the outcome, and finding a better way.
Website Design & Build
Hart helped Rogers-O’Brien move from a rigid, difficult-to-manage website into a modern, flexible WordPress platform built around the way their team actually works. The process began with strategy: restructuring the sitemap and navigation, clarifying how RO’s services, values, differentiators, people, projects, and regional presence should be organized, and creating a stronger framework for telling the company’s story online. From there, we designed and developed a custom CMS experience with editable page modules, reusable components, flexible project fields, media galleries, video options, footer controls, and smart fallbacks.